internet commerce

I PURCHASED THIS BOOK WITH THE HOPE OF GETTING SOME INSIGHT ON THE WORLD OF E-COMMERCE. BIG DISSAPOINTMENT.

The authors should be congratulated for their talents of oversimplification. They've manage to dumb-down the concepts
and are only worthy of inspiring a few Dilbert comic strips, but
not any serious reader.

They've authored a book that seems best targeted for those with the frat-boy mentality that is evident page in and out (see pages 57 thru 59 for the "It's All Porn" section !).

Other Revelations:

ISP's are like Kevin Costners scuba gear in Waterworld !(pg 49)
"Intellectual Property" is like Al Capone and booze ! (pg 121)

I could go on, and on, but please, please, let me stop.

I've read other Drapkin books in the past and they have been clear, concise, and well thought out. I can only guess that
his 'co-authors' have brought this book down to what can only
be called ... Advice from the STENCHES of eCommerce.

Save your money.

After reading Michael Drapkin's book, I learned how to apply his expertise to create a start-up online business. I learned how to locate and hire talented IT professionals, how to create funding for a new online business, and how to successfully launch a new web business. I especially found pages 57-59 and page 131 humorous and intriguing. Thus, if you want to learn how to create a successful start-up online business, I recommend purchasing his book.

It is a great read to learn how to start, survive, and profit an online business.

Before you create your business plan and before you launch your website, READ THIS BOOK! I highly recommend it.

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This book provides a good historical perspective of different techniques and strategies that have made firms (large and small) succeed using the Internet. All the chapters are pertinent... each provide Tips or Know-How that any Corporate Manager should learn.

I especially like the way the book was written-- funny, using Real-World examples, and most of all poignant.

Not as technical as the book Net.Gain-- but gives the same impact.