radio |
Aftersleep Books
|
||||||||||||||||||||
I Remember Bob CollinsThe following report compares books using the SERCount Rating (base on the result count from the search engine). |
|||||||||||||||||||||
|
Aftersleep Books - 2005-06-20 07:00:00 | © Copyright 2004 - www.aftersleep.com () | sitemap | top |
The contributors range from old friends to business associates, politicians, other radio personalities and "ordinary" listeners who felt a special closeness to a man most had never met.
What emerges from these stories is a man seemingly untouched by the fame (and power) which attach themselves to people in his position. He seems to have remained his real self, a "smart-alecky guy with a penchant for rock and roll ..", "a hillbilly from Florida who was articulate and funny." And his listeners responded to this persona by expressing in their various ways how they knew he was "just one of the guys." Meaning, "like us."
They rewarded him (and WGN) with, according to Quade, a 10.4 audience share, "unheard of in the highly competitive [Chicago] market."
In fact, I believe DJ Dick Biondi had equally powerful numbers, but that was many years ago, long before radio audiences became fragmented into so many demigraphic slivers. So to equal or better his ratings in today's radio universe is indeed proof of just how well he connected with his audience.
The point here, demonstrated by Quade's interviews, is that Collins was seen by an extremely broad-based listenership as the man they wanted to listen to, four hours a day. While one would not expect to read negative comments in such a book, it is remarkable how many people really liked him, and the personal way they reacted to his untimely death. They lost a good friend, and "I Remember Bob Collins" demosntrates why they felt that way.