historical study

John Sperling's story of his upbringing, and of his evolution into the Ceo of the University of Phoenix, the largest university in America, for-profit or otherwise, is a fascinating tale of struggle and perseverence. The bright-line antagonist in this saga is found in the intransigence and utter meanness of the entrenched academic establishment in California. Kay Henderson, the reigning head of the California post-secondary system, seems sent from central casting in this seeming story of good versus evil, and Henderson is one evil guy. He keeps coming back, like Freddy in the "Nightmare on Elm Street" or Jason of Friday the 13th fame, to visit continuing indignities on Sperling's efforts to make a college education for the over-25 adult learner more affordable, accessible and accountable.

Sperling, who began his career at 53 years of age, is now a member of the Forbes 400-richest, and a true latecomer (and self-made man) to entreprenurial success,. Per usual, he exemplifies the adage that change only comes to an industry from the outside. And thus, he began on a shoe string and succeeded because academia, then and today, remains bloated with unnessessary costs while ignorant and unconcerned with the outcomes of its graduates.

While the Univ of Phoenix has grown mightily, students at traditional colleges are going broke on ever higher tuition rates and concommitantly increasing student loans while professors continue to jack up their annual salaries and benefits far beyond the annual CPI index increases. Of note is that such increases have closely paralleled the explosion in Title-IV government loan appropriations to the point where state governments and the U.S. Congress are jointly searching for new ways to control these out-of-control expenditures.

Sperling tells a story of life changing bifurcation's as good as any "cliff-hanging" tale of fiction. His narrow misses and perilous good fortunes culminate in a 30-year old company with a $12 billion dollar market-cap on NASDAQ and a growth rate surpassing that of almost any dot.com on the board. With no-debt and loads of cash Sperling's University of Phoenix is bringing the lie to the whiners who run establishmentarian academic institutions as they flail about attempting to defend their delusional and profligate ways.

The new models of for-profit, post-secondary education such as those exemplified by Phoenix look alike Grantham University, a 4-year degree granting, low cost provider, all-online, 50-year old engineering and business school, will continue to follow in Phoenix's footsteps as the for-profit crowd ratchets up the pressure on the hollow reasoning of indifferent and out-of-touch academics who continue in charge of our nations non-profit institutions of higher learning.

John Sperling is a hero to the working men and women of America and his story needs to be told near and far. Just as the sand pile of chaos theory begins to collapse when the slope becomes too steep, establishment academia has begun to feel the inevitable hand of self governing criticality in its non-linear system of business. Indeed, this phenomena can be found in all the cycles of history where continuing excess leads to collapse and renewal. Sperling is just the latest of magnificent catalysts to accelerate this process in this latest of instant cases.

If you are in your forties and have not yet been wildly successful, take heart. John Sperling, once an unhappy 52 year old Cambridge-educated history professor with $26,000 in savings, grew into an enormously successful entrepreneur. Now in his early 80s, Sperling is a billionaire, and heads the Apollo Group, a holding company whose main component is the University of Phoenix (UoP). UoP is revolutionizing access to business education for working adults in N. America and abroad. Rebel With a Cause is Sperling's personal memoir of his long struggle against the educational establishment to found and develop the for-profit UoP, transforming American education in the process. Sperling's background differs from that of many successful entrepreneurs. Born in a backwoods log cabin, Sperling started as a socialist and successful union organizer. Throughout his changing roles, the opportunistic, energetic, and apparently indefatigable Sperling thrived on adversity that would make most give up. In stolid but personal writing, Sperling reveals the details of the endless conflicts and triumphs, up to and including his new fights with the establishment over the legalization of marijuana. Still iconoclastic and entrepreneurial in his ninth decade of life, Sperling is now developing innovative new ventures including the Kronos age management clinics, and Seaphire, a project for developing aquaculture. Good reading for anyone facing adversity as they pursue their vision of something both worthwhile and potentially profitable.

This book is a bit puzzling. Looking at the title, you feel that the book is a biography of John Sperling. Reading the subtitle, you would think he is going to focus on the University of Phoenix and the growth of the Apollo Group. After reading the book cover to cover, I am not sure what the author wanted me to take away from this.

Some parts of his life get rather detailed (like his childhood sickness and early schooling) and could be interesting. His tone makes me think of someone on a pulpit trying to get me to acknowledge his past. I would not question the effects of his past if he didn't fly through other parts of it (all the quick affairs/relationships/friendships) which he mentions. His son is part of his company, so I was puzzled to see that there was little mention of him.

Given the sections that Sperling highlights for us, am I supposed to be awed by the rough start and many love affairs? Am I to be astounded by his success because of this?

I personally liked the history of the University of Phoenix. He does go into great detail on the political and legal wrangling with the accrediting board. He touches on the help from some people, but will then mention later that the person no longer had the "fire" and was let go from the company. It sounds like the university is his quest and he will not let marriage or friendship get in the way.

In the last sections of the book, Sperling talks about other projects he is passionate about. How did he decide to cover these? The Kronos Group took me by surprise. I saw no mention of this in the book until the very end. I have the feeling that the publishers were trying to make the book longer, so they just added some other thoughts in there. It does make for a very coherent picture of Sperling.

I have listened to the author speak before and find him fascinating. Reading the book gives me a different picture of him altogether. Either way, I would recommend the book for readers wanting a background on the creation of the University of Phoenix. Even though this is by Sperling, I would not read this for a good understanding of him. I believe some objectivity would be necessary for that.