united states

"Built to Last" is one of those rare non-fiction books you just can't put down. Unequivocally the best "business" book I have ever read, "Built to Last" by James C. Collins and Jerry I. Porras is a compelling, thorough, well-written, unprecedented look at what it takes to "create and achieve long-lasting greatness as a visionary corporation." Unlike many current "trendy" management and "business success" books out on the market, Collins and Porras differentiate "Built to Last" by using their own six-year comprehensive, well-documented research study as the basis for further analysis.

What separates "Built to Last" is that each visionary company (3M, HP, Procter & Gamble, Wal-Mart...) is contrasted with a comparison company founded in the same time, in the same industry, with similar founding products and markets (Norton, TI, Colgate, Ames...). Perhaps what I found most intriguing were some of the twelve "shattered myths" they go on to counter throughout the book:

1. It takes a great idea to start a great company
2. Visionary companies require great and charismatic visionary leaders
3. Visionary companies share a common subset of "correct" core values
4. Highly successful companies make their best moves by brilliant and complex strategic planning
5. The most successful companies focus primarily on beating the competition

As a current business student with a summer internship in a "visionary company," I was amazed as their careful analysis rang true. This is one book I can highly recommend to any student, professional, or business educator looking for those not-so-subtle traits that characterize a truly visionary company.

Having spent the last four years of our lives being taught to think about every business problem in a particular way, it was great to read a business book that encourages you to "think outside of the box." We have read many textbooks in our time at University, and it was refreshing to read a book that expressed clear and simple ideas that we will remember after we graduate. "Built To Last" started off strong by 'shattering' the 12 well-known "myths" that they teach us in school. The book then continued with the author's model that is based around the premise of preserving the core ideology, and stimulating progress within the organization; it uses simple points that build on one another to create a first-rate framework. The authors make their points at the beginning of each chapter and then build on them with numerous examples of 'visionary' companies...Some of our favorite points were:
- The true definition of a core ideology; including the distinction between a core purpose and core values;
- Encourage trying lots of stuff and keeping what works;
- And, "The Genius of the And"...it is possible to have two things at once.
Although, this book was primarily targeted towards entrepreneurs and CEO's, we found that we could use this book for our future career search and within our daily lives. For example, the chapter titled Cults and Cultures outlined the extraordinary commitment employees have to their particular organization; Personally, we don't think we have what it takes to be a true "Nordie," but it gave us insight into what characteristics and traits to be looking for in an organization we would like to work for.
Some of the inferior traits of the book are that there were some parts in the novel where the authors seem to stretch their examples to fit within their framework, and they came across as being slightly bias to their own theories. We also found that they never mention the same company in every chapter, which made it harder to follow and also harder to believe that every visionary company fit all aspects of their model. However, overall, this book is an easy read, with a simple model that makes sense. It uses interesting companies and is backed up by 6 years of intense research. We recommend this book to any student who is looking to think on different terms than what we are being taught in school.

The next time you see a book that casts a business leader as a mythical or heroic figure, go back to this book and see if the leader passes the 'Level 5 Leader' tests. Sandy Weill, for example, fails that test miserably, since he cares nothing for his company or its employees, and only about feeding his insatiable appetite for personal profit, self-aggrandizement, and great food, in that order. Weill is an example of the so-called celebrity leaders who are very reluctant to groom and name their successors, since they care far more about holding onto their power than for the longer-term welfare of the company and its employees. The last thing you'd see these quasi-leaders do is sacrifice their power or money for longer benefit of the company. Eisner is another perfect example of Emperor-CEO who got paid obscene amount of money and drove out top talents from Disney, while its business and stock prices languished badly.

A perfect business book - erudite, entertaining, and relevant - and a must-read for anyone who ever dreamed of becoming (or simply working for) the true business leader.