general

The presentation of this book is excellent; It holds the reader's interest quite well. However, despite a recent "update", it shows it's age when the author regularly goes off on dot-com tangents, bringing the internet up in contexts that I believe the last few years have proven are not viable. Good grief, ppl. This isn't freaking 1997! We need a business text, not the wet dreams of a bunch of computer geeks turned businessmen! Anyways, if you are looking for a text with a lot of depth, look elsewhere. This book is to business textbooks what Quickbooks(c)(R)(TM) is to accounting software. In short, don't waste your money, unless you need it for a class. If so, be happy. If your prof teaches out of this, your tests will be very easy.

It is good and it has a lot of tips to be succesfull in your business. It is easy to read and understand and it has many web sites addreses.

The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.