Eventhough the introduction chapter of the book looks very promising, because it refers to some of the construction industry difficults/needs in achivieng consistent quality and customer satisfaction; when you read the contents there is no practical examples of "how to do it/implement it" in this sector. In general, it is another good interpretation of the ISO 9000 standars, it explains what do the requirements means and the basic implementation steps, but if you already know the standars and you are looking for help in the implementation process at a CONSTRUCTION company...this is too basic and it would hardly help to "land" the standar at your company. Also, for someone who is not familiar with the ISO 9000 group of standars, the book is difficult to follow, because it mix different standars requirements (ISO 9004-1,ISO 9004-2) instead of focusing in the basic requirements (then it would be ISO 9001) you need to implement a quality assurance system and then the other requirements you would need (i.e. ISO 9004) to improve your quality assurance system.