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SERCountTM Ratings
Popularity 134

Advertising and Sales Promotion Strategy

The following report compares books using the SERCount Rating (base on the result count from the search engine).
Advertising and Sales Promotion Strategy
Author: Gerard J. Tellis
Made: Prentice Hall
Date: 12 August, 1997
Media: Hardcover
Sales Rank: 504659
Availability: Usually ships in 24 hours
Our Price*:$133.00
*Price subject to change

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Rating: 5/5 from 1 reviews

Bridging the gap between theory and practice

Rating: 5/5
This book is a complete handbook that will find itself on the bookshelves of advertising/ communication practitioners and researchers alike. It is unique in the way it approaches the study of advertising and sales promotions, combining strategic and tactical issues with real-world examples of creative advertising campaigns. The book is excellently researched and rich in providing insight and original ideas to the reader about the world's oldest profession!
Aftersleep Books - 2005-06-20 07:00:00 © Copyright 2004 - www.aftersleep.com () sitemap | top

Publication date: 2004-08-29 10:31:15
Timestamp: 1119286809
Execution time: 0.026620864868164 seconds