This book played a significant role in shaping a business plan that attracted institutional investment for a technology start-up I co-founded in Brazil. Great book.
The finest business text ever written!!!!!
Rating: 5/5
Dr. Kuratko's book is positively OUTSTANDING and a MUST read for anyone who is even CONSIDERING starting his or her own business. Dr. Kuratko is considered by many to be the nation's foremost expert in the field of entrepreneurship and small business management. His book blends the structure of a course textbook with excellent real-life case examples. This is, without question, the finest book that I have ever read. I keep it by my nightstand!!!
Buy this one! You WON'T regret it!
Michael
Entrepreneurship: A Contemporary Approach
Rating: 5/5
This book is phenominal. While it is an academic textbook, it really hits home to the real world. The business plan section is extremely useful and the real life company examples and case studies are quite interesting and insightful.