economics

Merv Block was himself a newswriter. He wrote for Cronkite and others; his experience is unquestioned.

Block's book, and Bliss's book(Writing News for Broadcast, Columbia University Press) are, in effect, the bibles of broadcast newswriting.
Block gives his own tips, and also shows how it's done by taking broadcast scripts apart and correcting them.
There is no better book for the professional newswriter.

Ten years ago, I had the privilege of taking introductory radio writing from Mr. Block while earning my master's degree in journalism at Columbia University. If memory serves, Mr. Block also revisited my spring semester radio news course as a guest editor and instructor. He was a tough and fair instructor -- one of the many highlights of my year at 116th and Broadway.

Mr. Block's book has been indispensible to me ever since. Every so often, I reread a chapter to keep my writing fresh, and to jolt me out of the workaday rut so many reporters and anchors inhabit. Television news works on two levels, the words and the pictures, and it is a challenge and an art to make the two levels work together!

Whether you're a journalism 101 student or a seasoned professional, it never hurts to have this book on your desk (and occasionally at home!). Your viewers, producers, photographers, and managers will thank you!

To paraphrase Mr. Block, "if newswriting is easy, then you're doing something wrong." This book is for the lover of action verbs and simple words. You're taught to think and to see the beauty of simple writing. And if you want to be GOOD, you must learn to TELL a story. After you read this book, the news will likely not sound the same.