intellectual property

This is, in my experience, the single most comprehensive volume to cover intellectual property from legal, economic and financial standpoints. As a practicioner in finance, I have had exposure to the growing inportance of intellectual property assets for corporations, for individuals and for national economies. This volume provides an excellent introduction for lawyers, corporate management, financiers and the general public

This book contains some of the most useful and cutting edge thinking about intellectual property. The individual chapters are written by experts with deep knowledge. The multi-discplinary perspectives on intellectual property give this volume a breadth of scope that is unique. For IP professionals this book is an extraordinary source of valuable insights and a spark for creativity.

We are in a new frontier on Wall Street. Great companies are no longer made on their ability to gather assets. They are made on their ability to gather knowledge or create knowledge. They do that through IP assets, such as patents, copyrights and trademarks. The problem is that those most affected by them are barely aware of what they are or how they can profit from them.

From Ideas to Assets is a well-timed book for anyone whose business it is to stay on top of business. I can attest personally, as an investor relations consultant with more than 20 years experience working with companies of all types and sizes, the need for investors and managers to understand the value of patents, copyrights, trademarks and other IP has never been more necessary or compelling.

The advent of SEC's Regulation FD (Fair Disclosure) in 2000 has put added pressure on companies to communicate candidly and consistently to Wall Street, as well as its shareholders. Even more recently, the Financial Accounting Standards Board has adopted new rules regarding the treatment of intangibles assets, such as certain patents, trademarks and copyrights, involving business mergers and acquisitions.

Berman's book gives thoughtful civilians, as well as IP pros, the courage and inspiration to confront the often-unseen value proposition that materializes out of the potent confluence of innovation, exclusive rights and product demand. It's a veritable tool kit for those who need to stay attuned to the "hidden" value that affects the market price of their companies' assets and shares.