For most persons, patent or trademark, such verbs of IPR, are almost very hard to be familiar with. However, after reading this book, I got used and interested in reading related articles or jounals. Sometimes, I even enjoy discussing such matters with others. What is more is it is surely practical and useful for managers or business persons. With the progressively trend of IPR, getting a opning book to enter this new world is so critical and having no choice. However, we could be a little frustrated with some tricking or unfamiliar verbs while reading some related IPR writtings. Fortunately, I got this book and really enjoy it. I fully am sure to recommand this book for the above-mentioned reasons. In addition to me, most of the classmates in the university could enjoy it and find much instriction or delighting in this book. From then on, we have started to research such knowledge. Even, I back to office-career now. My boss have told me to read this book to improve self-knowledge to be a good role in our technology market. This book is just so fancy. And everyone will be very enjoyed it with reading it.